The Self-Published Chamber Map
Your chamber of commerce can publish its own map and enjoy the benefits of controlling the content, timing, and profits while better serving your membership.
Several of our clients have done just that. They assessed their membership and staff and realized they have the most important ingredients needed to publish a map. Those ingredients are:
- someone who can sell advertising
- a graphic artist to create the layout and add text, images and ads to it
- a printing company
- a mapmaker
Wait…What? A Mapmaker?
A map publication has to have a map. Your city’s engineering or planning department may already have a current map that you can use. But make sure it’s exactly what you want. If its style is “too engineering” or visually blah, or it shows too much or too little of the area you want on your map, we can help.
Not only can we make a modern, professional, visually pleasing map but we can also create the layout and handle the text, images and ads that will tell your story and sell your city. We can fill the shoes of both graphic artist and mapmaker.
That leaves ad sales and contracting with a printer as your biggest challenges.
In the Birmingham Metro area lies the suburb, Vestavia Hills. In itself it’s a vibrant city, offering shopping, accommodations, great dining, and beautiful residential neighborhoods. Within a short drive there’s plenty of recreation, arts, sports, universities, and a popular zoo and botanical garden.
Rather than a publication with ads surrounding the map, the Vestavia Hills Chamber requested that their map fill the front side and that ads, images, and information fill the back side.
So How Does This Work?
Then we’ll talk about your needs, timetable, budget and we’ll tell you how we can assist. We can provide samples and ideas. Once we’ve agreed on what we can do for you, we’ll send an estimate.
How Much Do You Charge?
It depends on how detailed your map will be as well as how much advertising, images and text will go in the layout. But here are some guidelines:
|Town||$1000-$1500||About 10 to 15 ads|
|Small City||$1500-$2500||About 25 ads|
|Large City||$2500-$5000||About 25 to 40 ads|
What We Need from You
To develop your publication, we’ll need text (such as city history or highlights), logos, high-resolution photographs or artwork, and, of course, ad artwork from your sponsors.
The cost of producing the map publication is an investment. That’s where the bulk of your cost is spent. The next year and thereafter, the map can be updated or simply reprinted as is. If we update the map, we’ll update the cartography (usually adding new streets, developments, schools, etc.) and swap out advertisers. So our cost would be relatively minimal. Of course, you’ll need to factor in printing for a reprint or an update. If you have a member printer, you can probably get a very competitive price.